Below is a webinar I recently attended by Josh Bernoff, a leading authority on social networking 2.0, Co-author of "Groundswell" and a Vice President at Forrester Research. He did a fine job of presenting some of the chief ideas from his groundbreaking book on social networking trends, "Groundswell". I would encourage you to spend the 60 minutes going through his webinar, as it presents an excellent framework to develop a viable Social networking strategy for your organization, which I believe can be a very potent yet non disruptive tool for driving organization culture change. If an organization's employee population has an average age anywhere around 40 years or below, the company may benefit tremendously by tapping into the power of internal and external social networking tools in shaping the organization's employer brand and culture along its stated values. The book advocates a well thought out customized approach to promoting social networking technolog
A Cafe for the discerning professional... The carefully selected menu offers comments and references on current organizational and professional trends... Lattes mostly and an occassional double shot espresso !